Sea salt is enjoying a wave of popularity with consumers.
Research shows that consumers prefer products with sea salt; 64% of those surveyed found sea salt’s “less refined” characteristics to be its most appealing attribute; nearly 50% viewed sea salt as having less sodium; more than 55% said sea salt gives food a more intense taste; and 79% said they would be interested in purchasing grocery products made with sea salt.
The number of US sea salt product introductions grew from 1,094 in 2008 to 1,816 in 2009 with the top categories being soups, salty snacks, breakfast cereals, herb/seasoning products and ready meals. Food marketers who choose to incorporate sea salt into food products can help satisfy consumers growing desire for great taste while providing an image of less-refined, high-quality ingredients. To resonate with consumers’ expectations, we suggest that food marketers promote salt’s pure and authentic attributes.
Gillco is excited to announce our partnership with Cargill Salt, the leading supplier of sea salt to the food manufacturing industry. Cargill’s portfolio of food grade sea salts is designed to meet your manufacturing needs and includes: Purified Sea Salt, Purified Sea Salt with YPS, Purified Sea Salt Untreated, Purified Sea Salt Fine and Purified Sea Salt Powder as well as Sea Salt Grinder and Sea Salt Extra Coarse Topping.